by Mandy McEwen | Jan 29, 2014 | Social Media Marketing
Businesses have largely accepted the fact that social media sites are an integral part of an overall online marketing strategy. Anyone who tracks analytical data can see the impact that social media is having on lead generation, referral traffic and revenue. Here are...
by Mandy McEwen | Jan 15, 2014 | Blogging, Content Marketing
The 2012 Digital Content Marketing Survey conducted by Brafton found that businesses were most concerned about finding quality content writers for 2013. A whopping 87 percent of marketers said they planned to improve their online content in the coming years, and many...
by Mandy McEwen | Jan 1, 2014 | Public Relations
Press releases used to be the powerhouses of public relations firms — a way to fax timely, relevant information out to journalists. Nowadays, online publishing platforms like social media and blogs cut down on the supremacy of the press release. It’s now...
