by Mandy McEwen | Apr 21, 2016 | Content Marketing, Lead Generation, Social Media Marketing
Modern marketers understand full well that they need a successful content marketing strategy for online lead generation. In the days before there were millions of blogs on the internet, it may have been enough simply to have a blog and update it regularly. Today, at...
by Mandy McEwen | Apr 7, 2016 | Marketing Automation
As of 2016, 49% of companies are using marketing automation software. This tells us two things: first, that those companies who do use marketing automation can still count it as a competitive advantage; and second, that confusion over platform offerings and...
