by Mandy McEwen | May 26, 2016 | B2B Marketing, Content Marketing
Conductor Spotlight recently asked 500 B2B marketers about their tactics and strategies for content marketing in 2017. We thought the results were worth sharing. Some of the findings were surprising, while others indicated best practices that many of our...
by Mandy McEwen | May 19, 2016 | Email Marketing
Email is one of the most cost-effective ways to market to current and prospective customers. Yet, personalized emails give businesses even better bang for their buck. According to Experian, personalized emails deliver six times higher transaction rates than...
by Mandy McEwen | May 5, 2016 | Social Media Marketing
Social media site creators like Mark Zuckerberg want you to believe their networks have everything you need to market your business, including built-in analytics and contest planning capabilities. Yet, any savvy marketer knows that these bare bones tools may be fine...
