by Mandy McEwen | May 31, 2019 | B2B Marketing, LinkedIn
In honor of its fifth anniversary, LinkedIn has released a revamped edition of The Sophisticated Marketer’s Guide to LinkedIn. The eBook features a powerful array of digital marketing smarties, each who shared their insights and practical advice on how to get the most...
by Mandy McEwen | Nov 30, 2017 | B2B Marketing, Business Growth
At Mod Girl Marketing, we’ve used buyer personas to guide our content and product creation for years. Buyer personas help you know exactly who your audience is so you can be more effective in your marketing efforts. And while not using or creating personas can...
![10 Ways to Grow Your B2B Email Marketing Lists [FAST]](https://www.modgirl.consulting/wp-content/uploads/2017/10/Featured-Image-10-Unique-Ways-to-Grow-Your-B2B-Email-List.png)
by Mandy McEwen | Oct 5, 2017 | B2B Marketing, Email Marketing, Lead Generation
Email marketing is not dead. As long as you’re producing high-quality, targeted messages, your clients – and prospective clients – will be happy to open your emails and click your links. But in order to get your message in front of them, you need a...
![[Mod Girl News] LinkedIn Lead Generation Masterclass Announced](https://www.modgirl.consulting/wp-content/uploads/2017/10/Featured-Image-Mod-Masterclass-Press-Release-1.png)
by Mandy McEwen | Oct 3, 2017 | B2B Marketing, Lead Generation, Mod Girl News
San Diego, CA — (ReleaseWire) — 10/02/2017 –Mod Girl Marketing, a leading digital agency offering modern marketing consulting, has opened registration for its second Mod Masterclass: How to Land 5 – 8 New Leads Per Day Using LinkedIn. Founder and CEO Mandy McEwen...
by Mandy McEwen | Sep 7, 2017 | B2B Marketing, Lead Generation, LinkedIn
With over 500 million active members on LinkedIn, the professional social network can be a gold mine for B2B lead generation that turns into sales. The key to using LinkedIn to generate leads – without spending thousands of dollars on advertising – is to...
by Mandy McEwen | May 26, 2016 | B2B Marketing, Content Marketing
Conductor Spotlight recently asked 500 B2B marketers about their tactics and strategies for content marketing in 2017. We thought the results were worth sharing. Some of the findings were surprising, while others indicated best practices that many of our...
