by Mandy McEwen | Jan 21, 2016 | Blogging
The fact that you’re reading this blog right now is proof that long-form content is not just for magazine subscribers and book readers. Though the Internet is characterized by a bombardment of messages, fast-loading pages and frenetic click-throughs, there is...
by Mandy McEwen | Oct 1, 2015 | Blogging
Before we launch into repurposing tactics, let’s get a few things straight. First, repurposing content is not lazy writing; it’s smart marketing! Not only are you lowering content costs and production time, but you’re also cross-promoting different...
by Mandy McEwen | Sep 17, 2015 | Blogging, Content Marketing, Search Engine Optimization
Like the medical field, the business of Search Engine Optimization requires constant vigilance to the latest techniques. Just as you wouldn’t want someone operating on you who hadn’t received any additional training since graduating from medical school...
by Mandy McEwen | Jul 2, 2015 | Blogging, Content Marketing
The Content Marketing Institute reports that “70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%).” In 2015, only 38% of B2B marketers...
by Mandy McEwen | Feb 12, 2015 | Blogging
In the early days, it’s natural to question what you’re doing and wonder, “Is anyone even reading our blog at all? Why bother?” Understanding why your B2B business should have its own blog and what your goals are is essential to keep building...
by Mandy McEwen | Jan 1, 2015 | Blogging, Content Marketing, Social Media Marketing
Every month, 25 million Facebook posts are shared. An astounding 500 million tweets go out each day. If your company’s articles, blogs, videos, interactive games, podcasts, or infographics happen to “go viral,” it can mean thousands of new...
