by Mandy McEwen | Sep 25, 2014 | Blogging, Content Marketing
According to a widely-cited Forrester Research report from 2008, most corporate blogs are “dull, drab, and don’t stimulate conversation.” Ouch! Furthermore, they found that two-thirds of corporate blogs hardly ever get comments, 70% stick strictly to...
by Mandy McEwen | Jun 6, 2014 | Blogging, Content Marketing, Social Media Marketing
Content is central to most business online marketing strategies these days. But what good is having well-written, researched, appealing content if no one sees it? The whole purpose of social media is not only to be more accessible to consumers, but also to provide a...
by Mandy McEwen | May 22, 2014 | Blogging, Social Media Marketing
Pinterest launched three years ago and has since amassed 70 million loyal pinners. Of these, there are about 500,000 business accounts, as more and more entrepreneurs look into how this visual medium can benefit their web traffic. While Facebook remains the top social...
by Mandy McEwen | May 8, 2014 | Blogging, Search Engine Optimization
Search Engine Optimization is an interesting field. Certain elements are ever-changing — and yet, there are many methods that remain tested, tried and true throughout the decades. Of course it’s one thing to simply say “WRITE GOOD CONTENT” and...
by Mandy McEwen | Apr 24, 2014 | Blogging
Did you know that 77% of all internet users read a blog, and that 23% of internet time is spent on blogs? Better yet, 61% of consumers have made a purchase based on information they received from a blog. Companies that blog have more indexed links, more indexed web...
by Mandy McEwen | Jan 15, 2014 | Blogging, Content Marketing
The 2012 Digital Content Marketing Survey conducted by Brafton found that businesses were most concerned about finding quality content writers for 2013. A whopping 87 percent of marketers said they planned to improve their online content in the coming years, and many...
