by Mandy McEwen | Apr 15, 2021 | Branding, Social Media Marketing
For years, brands large and small have been benefiting from influencer marketing, but with a lot of speculation about how influences will continue to evolve, you might be wondering what 2021 holds. Influencer marketing isn’t new, but it is susceptible to social...
by Mandy McEwen | Mar 2, 2021 | Branding, LinkedIn
I didn’t know I was creating a “personal brand.” I was simply doing what was necessary if I wanted to write my own checks. Sink or swim. So I swam. Upstream, sideways, and sometimes backward, but as long as I kept swimming, I knew I’d make it. Show them you know your...
by Mandy McEwen | Feb 25, 2016 | Branding, Business Marketing Essentials
Press releases aren’t what they used to be. Marketers can’t view them as a vehicle to “get picked up by the Wall Street Journal” and solicit coverage by other mainstream journalists anymore. Social media, direct engagement and curation tools...
by Mandy McEwen | Jul 16, 2015 | Branding, Online Marketing, Web Design
Modern marketing has lost its way. In recent years, the spotlight has focused on which new tools and technologies will yield business success. Executives are scrambling to find the latest automation software that will solve all their problems and deliver sales....
