by Mandy McEwen | Apr 5, 2019 | Business Marketing Essentials
Although marketing proposals are often several pages long, it doesn’t have to take you hours to create one. When you niche down and work with a specific industry, you can create a marketing proposal template that speaks directly to them. Then, whenever you need to...
by Mandy McEwen | Feb 1, 2019 | Business Growth, Business Marketing Essentials, Mod Agency Insiders
Outsourcing Expert Nathan Hirsch Goes Live with Mandy McEwen in Mod Agency Insiders Facebook Group Watch this snippet of Mandy’s interview with Nathan Hirsch of FreeeUp above and get tips and tricks for hiring and finding the best freelance marketers for your...
by Mandy McEwen | Oct 4, 2018 | Business Marketing Essentials, Digital Marketing Consultant
Updated October 3, 2018 Determining how to market your business online is a difficult decision – and one that can have big (not to mention, expensive) consequences affecting your bottom line. Deciding between hiring a team of in-house marketers or hiring a...
by Mandy McEwen | Feb 25, 2016 | Branding, Business Marketing Essentials
Press releases aren’t what they used to be. Marketers can’t view them as a vehicle to “get picked up by the Wall Street Journal” and solicit coverage by other mainstream journalists anymore. Social media, direct engagement and curation tools...
by Mandy McEwen | Dec 4, 2013 | Business Marketing Essentials, News Headlines, Online Marketing
The day after Halloween decorations were packed away, a full onslaught of Christmas candy, lights, inflatable lawn decorations, music and holiday product displays went up. Retailers mean business this holiday season. The National Retail Federation estimates that the...
by Mandy McEwen | Sep 19, 2013 | Business Marketing Essentials, Online Marketing
Marketing is a daunting task when you’re on a shoestring budget. According to Entrepreneur, you can calculate a reasonable advertising budget by taking 10-12% of your projected annual gross sales markup… and deduct your rent. One benchmark study found...
