by Mandy McEwen | Dec 27, 2018 | Content Marketing, Social Media Marketing
Though content marketing is certainly here to stay, all digital marketers are aware that content marketing trends change over time – and they change fast! What worked a few years ago might not work today, and what you plan today might not generate results...
by Mandy McEwen | Sep 21, 2017 | Content Marketing, Search Engine Optimization
SEO marketing and content go hand-in-hand when it comes to building a successful content marketing strategy. What is SEO marketing? Put plainly, it is any marketing you do in order to increase your search engine rankings and drive traffic to your site. But it requires...
by Mandy McEwen | Jun 29, 2017 | Content Marketing
As the old saying goes, content truly is king. What you say, how you say it, and where you say it is what will set you apart from your competitors, will engage your target audience, and draw your customers in. Although you hopefully already know good content is...
by Mandy McEwen | Sep 15, 2016 | Content Marketing, Web Analytics
Mod Girl Marketing consultants employ a number of strategies to fuel our clients’ success online, but content marketing has always been the most tested, tried and true component of our lead-generating machine. Through content, a brand develops and bares its...
by Mandy McEwen | Aug 4, 2016 | Content Marketing, Marketing Tools
There is so much marketing technology out there, it’s easy to lose your mind thinking about it. Yet, it is worth your while to invest in something — not just because everyone else is doing it and you’ll be more “competitive” that way, but...
by Mandy McEwen | Jun 23, 2016 | Content Marketing
Modern digital marketing strategies must include visual content to stay fresh and engaging. That’s not just the humble opinion of a bunch of digital marketing consultants. Check out these statistics cited by HubSpot: – Colored visuals increase...
