by Mandy McEwen | May 26, 2016 | B2B Marketing, Content Marketing
Conductor Spotlight recently asked 500 B2B marketers about their tactics and strategies for content marketing in 2017. We thought the results were worth sharing. Some of the findings were surprising, while others indicated best practices that many of our...
by Mandy McEwen | Apr 21, 2016 | Content Marketing, Lead Generation, Social Media Marketing
Modern marketers understand full well that they need a successful content marketing strategy for online lead generation. In the days before there were millions of blogs on the internet, it may have been enough simply to have a blog and update it regularly. Today, at...
by Mandy McEwen | Mar 10, 2016 | Content Marketing, Lead Generation
The phrase “the more, the merrier” may ring true for a birthday party celebration, but not for B2B leads. Having too many unqualified, incomplete or unrelated leads clutters your sales prospecting and wastes time. You don’t want businesses knocking...
by Mandy McEwen | Sep 17, 2015 | Blogging, Content Marketing, Search Engine Optimization
Like the medical field, the business of Search Engine Optimization requires constant vigilance to the latest techniques. Just as you wouldn’t want someone operating on you who hadn’t received any additional training since graduating from medical school...
by Mandy McEwen | Aug 13, 2015 | Content Marketing
Clients often ask me, “How in the world did you find your team of writers?” Mod Girl Marketing has had the same solid, effective gang of content marketers for the better part of a decade. In this industry, that achievement is a nugget of pure gold!...
by Mandy McEwen | Jul 2, 2015 | Blogging, Content Marketing
The Content Marketing Institute reports that “70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%).” In 2015, only 38% of B2B marketers...
