by Mandy McEwen | Apr 9, 2015 | Content Marketing, Online Marketing
What makes content appealing to business clients? Which tactics should you be using? How are successful content marketing strategies formed? We’ve got all the answers for you in this week’s post! Want to learn how to generate leads for your B2B company...
by Mandy McEwen | Mar 26, 2015 | Content Marketing, Digital Marketing Consultant, Marketing Automation, Online Marketing
A decade ago, marketers thought the best way to amass sales leads involved direct mailing campaigns, buying email lists, and paying for banner ads. Modern online marketing has evolved. We now know that it’s not good enough to simply cast a wide net and bring as...
by Mandy McEwen | Jan 15, 2015 | Content Marketing, Search Engine Optimization
Organic SEO is still a leading strategy for digital marketing in 2015. Many of the SEO techniques we’ve been using for years are still worthy of our marketing dollars — blogging, social media, and inbound marketing — for example. Yet, the way we look...
by Mandy McEwen | Jan 1, 2015 | Blogging, Content Marketing, Social Media Marketing
Every month, 25 million Facebook posts are shared. An astounding 500 million tweets go out each day. If your company’s articles, blogs, videos, interactive games, podcasts, or infographics happen to “go viral,” it can mean thousands of new...
by Mandy McEwen | Dec 11, 2014 | Content Marketing, Social Media Marketing
During the 2013 holiday season, retailers saw a 39% increase in traffic to their sites from Facebook referrals. Furthermore, 65% of shoppers said they used social media websites for gift ideas last year. Facebook is the preferred medium of choice for marketers, with...
by Mandy McEwen | Nov 25, 2014 | Content Marketing, Social Media Marketing
How to develop a social media strategy is one of the hottest topics on digital marketing blogs today. Now that there is no refuting social media’s importance, business owners big and small want to know, “How do I develop a more effective, efficient social...
