by Mandy McEwen | Nov 5, 2014 | Content Marketing, Social Media Marketing
Many of the people we have helped in the past had the same situation: they had great marketing campaigns, but ailing social media sites. Businesses often view social media as a necessary evil. They know they need to at least create a page to have “a...
by Mandy McEwen | Oct 21, 2014 | Content Marketing, Online Marketing, Search Engine Optimization
“Content is the new SEO” has been one of the resounding slogans guiding marketers in 2014. As you know, it’s not just enough to churn out content — writing about whatever is on your mind… often. You need to have an overall strategy in...
by Mandy McEwen | Oct 9, 2014 | Content Marketing, Search Engine Optimization, Social Media Marketing
To an innocent bystander, Search Engine Optimization seems like a complex sort of wizardry that brings a website from virtual obscurity to the top page of Google results. Even from the inside of this industry, we have to agree. There are a dazzling array of different...
by Mandy McEwen | Sep 25, 2014 | Blogging, Content Marketing
According to a widely-cited Forrester Research report from 2008, most corporate blogs are “dull, drab, and don’t stimulate conversation.” Ouch! Furthermore, they found that two-thirds of corporate blogs hardly ever get comments, 70% stick strictly to...
by Mandy McEwen | Jun 6, 2014 | Blogging, Content Marketing, Social Media Marketing
Content is central to most business online marketing strategies these days. But what good is having well-written, researched, appealing content if no one sees it? The whole purpose of social media is not only to be more accessible to consumers, but also to provide a...
by Mandy McEwen | Jan 15, 2014 | Blogging, Content Marketing
The 2012 Digital Content Marketing Survey conducted by Brafton found that businesses were most concerned about finding quality content writers for 2013. A whopping 87 percent of marketers said they planned to improve their online content in the coming years, and many...
