by Mandy McEwen | Sep 6, 2018 | Email Marketing
Updated September 6, 2018. If you send email for your business, then you’ve likely spent time attempting to increase email open rates. But it’s not always as simple as changing a subject line or moving a CTA. The challenge of trying to increase email open...
by Mandy McEwen | May 31, 2018 | Email Marketing, Remote Agency
On May 25, 2018 GDPR went into full effect – so what exactly does that mean for digital agencies? For starters, it means you are responsible for safeguarding the data of your audience, from potential leads who sign-up to get notified when you publish a new blog...
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by Mandy McEwen | Oct 5, 2017 | B2B Marketing, Email Marketing, Lead Generation
Email marketing is not dead. As long as you’re producing high-quality, targeted messages, your clients – and prospective clients – will be happy to open your emails and click your links. But in order to get your message in front of them, you need a...
by Mandy McEwen | May 19, 2016 | Email Marketing
Email is one of the most cost-effective ways to market to current and prospective customers. Yet, personalized emails give businesses even better bang for their buck. According to Experian, personalized emails deliver six times higher transaction rates than...
by Mandy McEwen | Jul 30, 2015 | Email Marketing, Marketing Automation
Marketing automation is a crucial need. Business owners understand that marketing automation is the key to improving lead management and company growth. They know that software will help with email marketing, lead tracking, drip campaigns and sales follow-up. Yet,...
by Mandy McEwen | Jul 24, 2014 | Email Marketing
Many a marketer has gotten burned out on email marketing. We set up a certain newsletter template with the same sections, fonts and colors to make life easier. But over time, it starts to feel like plugging data into a formula, rather than creating something that is...
