by Mandy McEwen | Mar 24, 2021 | LinkedIn, Thought Leadership
When you combine boundless enthusiasm and a passion for flying, you get my late Grandma Pat who was a pioneer in aviation for women. Pictured above in 1976 (left) with her best friend and racing partner, Marilyn Copeland, my Grandma Pat was known as Wichita’s first...
by Mandy McEwen | Mar 12, 2021 | LinkedIn, Thought Leadership
Why bother with thought leadership? Is it necessary? My answer: 👉 If you want to be a leading force in your industry, yes. 👉 If you want to be known as one of the best and most reputable in your industry, yes. 👉 If you want to expand your reach and positive impact on...
by Mandy McEwen | Mar 2, 2021 | Branding, LinkedIn
I didn’t know I was creating a “personal brand.” I was simply doing what was necessary if I wanted to write my own checks. Sink or swim. So I swam. Upstream, sideways, and sometimes backward, but as long as I kept swimming, I knew I’d make it. Show them you know your...
by Mandy McEwen | May 31, 2019 | B2B Marketing, LinkedIn
In honor of its fifth anniversary, LinkedIn has released a revamped edition of The Sophisticated Marketer’s Guide to LinkedIn. The eBook features a powerful array of digital marketing smarties, each who shared their insights and practical advice on how to get the most...
by Mandy McEwen | May 17, 2018 | Lead Generation, LinkedIn
LinkedIn is the social network where business gets done. The numbers speak for themselves: 80% of social media B2B leads can be attributed to this platform. And LinkedIn profile optimization can help you get even more qualified leads from the platform. By optimizing...
by Mandy McEwen | Mar 22, 2018 | Lead Generation, LinkedIn
When it comes to B2B leads, LinkedIn is a goldmine. But if you truly want to grow your business, you need to find quality B2B leads – high-paying, dream clients who work with you month after month. LinkedIn is a great source for B2B lead generation because its...
