by Mandy McEwen | Jul 30, 2015 | Email Marketing, Marketing Automation
Marketing automation is a crucial need. Business owners understand that marketing automation is the key to improving lead management and company growth. They know that software will help with email marketing, lead tracking, drip campaigns and sales follow-up. Yet,...
by Mandy McEwen | Mar 26, 2015 | Content Marketing, Digital Marketing Consultant, Marketing Automation, Online Marketing
A decade ago, marketers thought the best way to amass sales leads involved direct mailing campaigns, buying email lists, and paying for banner ads. Modern online marketing has evolved. We now know that it’s not good enough to simply cast a wide net and bring as...
