by Mandy McEwen | Jul 3, 2019 | Marketing Tools, Online Marketing
While the craft of creating a good video ad is definitely a form of art, you might be surprised to know that there is a method to the madness. By now we’ve seen enough video marketing experiments and run enough tests to confidently conclude what works and what does...
by Mandy McEwen | Jan 12, 2017 | Lead Generation, Marketing Tools
Owning a website is a bit like parenting: a lot of people are doing it, but that doesn’t mean it’s easy! Sure, you can have a website that’s holding your place online if people search your business name. But why settle for that, when you can have a...
by Mandy McEwen | Nov 3, 2016 | Marketing Tools, Search Engine Optimization
Perhaps the most endearing quality of the Internet is that it’s “the great leverager”. In other words: whether your business is teeny-tiny or gargantuan, you have the same search engine access. You don’t necessarily have to “pay to...
by Mandy McEwen | Aug 4, 2016 | Content Marketing, Marketing Tools
There is so much marketing technology out there, it’s easy to lose your mind thinking about it. Yet, it is worth your while to invest in something — not just because everyone else is doing it and you’ll be more “competitive” that way, but...
by Mandy McEwen | Jul 7, 2016 | Marketing Tools
Anyone who owns a business understands that there are countless opportunities to make money and grow the company during the course of a day. Who has time to sit around and wait a month or more for digital marketing strategies to gain traction? It can be disheartening...
