by Mandy McEwen | Dec 4, 2013 | Business Marketing Essentials, News Headlines, Online Marketing
The day after Halloween decorations were packed away, a full onslaught of Christmas candy, lights, inflatable lawn decorations, music and holiday product displays went up. Retailers mean business this holiday season. The National Retail Federation estimates that the...
by Mandy McEwen | Nov 27, 2013 | News Headlines, Online Marketing
Up to 140 million people are expected to shop online and offline from Black Friday through the weekend, according to the National Retail Federation. While this may sound like a huge number, it actually represents a decline of 5 percent from last year’s...
by Mandy McEwen | Oct 17, 2013 | Entrepreneurship, Online Marketing
It’s okay. We’ve all done it. We’ve all kicked our feet up on the desk and imagined what life would be like working for ourselves. We picture whopping paychecks, skipping out early on Fridays if duty calls, coming in late so we can get the kids off...
by Mandy McEwen | Sep 19, 2013 | Business Marketing Essentials, Online Marketing
Marketing is a daunting task when you’re on a shoestring budget. According to Entrepreneur, you can calculate a reasonable advertising budget by taking 10-12% of your projected annual gross sales markup… and deduct your rent. One benchmark study found...
by Mandy McEwen | Mar 27, 2013 | Business Marketing Essentials, Content Marketing, Online Marketing
It’s easy to feel like you’re running around in circles when trying to market your small or medium-sized business. Having a comprehensive strategy that includes several different tasks can lead to the dramatic results you’ve been seeking. We’ve...
by Mandy McEwen | Jan 31, 2013 | Business Marketing Essentials, Online Marketing
The Super Bowl is the most highly anticipated advertising event of the year. Even if you don’t have the budget for a multi-million-dollar TV spot, your business can still learn a lot from what advertisers are doing during this high-profile event. Lesson 1:...
