by Mandy McEwen | May 5, 2016 | Social Media Marketing
Social media site creators like Mark Zuckerberg want you to believe their networks have everything you need to market your business, including built-in analytics and contest planning capabilities. Yet, any savvy marketer knows that these bare bones tools may be fine...
by Mandy McEwen | Apr 21, 2016 | Content Marketing, Lead Generation, Social Media Marketing
Modern marketers understand full well that they need a successful content marketing strategy for online lead generation. In the days before there were millions of blogs on the internet, it may have been enough simply to have a blog and update it regularly. Today, at...
by Mandy McEwen | Mar 24, 2016 | Social Media Marketing
It’s easy to get a Twitter chat going. You just let a bunch of your fans know when you’ll be online and what the designated hashtag will be and then hop in to moderate. The basic gist is to conduct a Q&A session where you provide valuable, meaningful...
by Mandy McEwen | Oct 17, 2015 | Social Media Marketing
When Periscope launched at the end of March, it was pitched as an improvement over the static YouTube commenting feature. Instead of a passive experience where audiences posted comments and video creators checked and responded to feedback at their leisure, Periscope...
by Mandy McEwen | May 21, 2015 | Social Media Marketing
A recent survey of nearly 2,000 B2B marketers found that LinkedIn is the most valuable marketing channel — even better for getting leads and networking than Twitter and Facebook. The LinkedIn platform has a reputation as a place for professionals — more so...
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by Mandy McEwen | Apr 23, 2015 | Social Media Marketing
Last year, we discussed the merits of HootSuite for social media marketers. While we do still use HootSuite and find value in their social media tools, we prefer to use Sprout Social for most of our needs. Here are eight reasons why Sprout Social is a MUST-HAVE for...
