by Mandy McEwen | Feb 26, 2015 | Social Media Marketing
Twitter has 288 million active monthly users. Over a third of these users never post anything themselves, but use the social media site to consume content — mostly on a mobile device. More than half of Twitter users retweet interesting posts. Twitter is...
by Mandy McEwen | Jan 28, 2015 | News Headlines, Online Marketing, Social Media Marketing
We’re not necessarily “outraged” or “offended” by GoDaddy’s latest Super Bowl attempt — but, as marketers, we do find it truly thought-provoking. One has to wonder, “What were they thinking?” We’ll get to...
by Mandy McEwen | Jan 1, 2015 | Blogging, Content Marketing, Social Media Marketing
Every month, 25 million Facebook posts are shared. An astounding 500 million tweets go out each day. If your company’s articles, blogs, videos, interactive games, podcasts, or infographics happen to “go viral,” it can mean thousands of new...
by Mandy McEwen | Dec 11, 2014 | Content Marketing, Social Media Marketing
During the 2013 holiday season, retailers saw a 39% increase in traffic to their sites from Facebook referrals. Furthermore, 65% of shoppers said they used social media websites for gift ideas last year. Facebook is the preferred medium of choice for marketers, with...
by Mandy McEwen | Nov 25, 2014 | Content Marketing, Social Media Marketing
How to develop a social media strategy is one of the hottest topics on digital marketing blogs today. Now that there is no refuting social media’s importance, business owners big and small want to know, “How do I develop a more effective, efficient social...
by Mandy McEwen | Nov 5, 2014 | Content Marketing, Social Media Marketing
Many of the people we have helped in the past had the same situation: they had great marketing campaigns, but ailing social media sites. Businesses often view social media as a necessary evil. They know they need to at least create a page to have “a...
