by Mandy McEwen | Feb 23, 2017 | Online Marketing, Web Analytics
94% of Chief Marketing Officers believe Analytics will help them reach their goals, however, adoption has been sluggish. In fact, only 15-20% of companies use data and Google Analytics to drive marketing and business decision-making. Tracking important website KPIs...
by Mandy McEwen | Sep 15, 2016 | Content Marketing, Web Analytics
Mod Girl Marketing consultants employ a number of strategies to fuel our clients’ success online, but content marketing has always been the most tested, tried and true component of our lead-generating machine. Through content, a brand develops and bares its...
by Mandy McEwen | Nov 12, 2015 | Web Analytics, Web Design
Website performance matters now more than ever. Research shows the average online shoppers anticipate a 2-second-or-less page loading time (compared to 4 seconds in 2006). After three seconds, 40% of visitors will abandon your site if they don’t find the...
