by Mandy McEwen | May 31, 2019 | B2B Marketing, LinkedIn
In honor of its fifth anniversary, LinkedIn has released a revamped edition of The Sophisticated Marketer’s Guide to LinkedIn. The eBook features a powerful array of digital marketing smarties, each who shared their insights and practical advice on how to get the most...
by Mandy McEwen | Nov 30, 2017 | B2B Marketing, Business Growth
At Mod Girl Marketing, we’ve used buyer personas to guide our content and product creation for years. Buyer personas help you know exactly who your audience is so you can be more effective in your marketing efforts. And while not using or creating personas can...
by Mandy McEwen | Nov 9, 2017 | Marketing Automation, Mod Agency
eMarketer reports that 1.4 billion people interacted with a mobile phone messaging app in 2015. Though originally all communication was done manually, and often between friends, businesses are increasingly taking advantage of the opportunity to respond to customers...
by Mandy McEwen | Oct 19, 2017 | Business Growth, Lead Generation, Mod Agency Insiders
Creating a growth strategy for your digital agency is vital to your success, but all too often, agency owners don’t know where to start. When I founded Mod Girl Marketing in 2010, I frequently said “yes” to the wrong clients. I wasted time and effort on lead...
by Mandy McEwen | May 26, 2016 | B2B Marketing, Content Marketing
Conductor Spotlight recently asked 500 B2B marketers about their tactics and strategies for content marketing in 2017. We thought the results were worth sharing. Some of the findings were surprising, while others indicated best practices that many of our...
