by Mandy McEwen | Jan 28, 2015 | News Headlines, Online Marketing, Social Media Marketing
We’re not necessarily “outraged” or “offended” by GoDaddy’s latest Super Bowl attempt — but, as marketers, we do find it truly thought-provoking. One has to wonder, “What were they thinking?” We’ll get to...
by Mandy McEwen | Oct 21, 2014 | Content Marketing, Online Marketing, Search Engine Optimization
“Content is the new SEO” has been one of the resounding slogans guiding marketers in 2014. As you know, it’s not just enough to churn out content — writing about whatever is on your mind… often. You need to have an overall strategy in...
by Mandy McEwen | Aug 21, 2014 | Social Media Marketing
The dream of every writer is to get as many eyes on a piece of written content as possible. Nothing is better than a blog that has “gone viral.” After a small amount of effort, fan sharing and buzz is the gift that keeps on giving long after the pen has...
by Mandy McEwen | Mar 19, 2014 | Rebranding
A successful rebranding campaign requires more than a shiny new website or re-imagined logo. Branding is done across multiple channels and involves a calculated series of strategic moves to really capture hearts and minds. But most importantly, it starts with...
by Mandy McEwen | Mar 4, 2014 | Digital Marketing Consultant, Entrepreneurship
In 2015, many entrepreneurs will outsource their digital branding strategies to professional agencies. The Content Factory estimates that the industry average is between $4,000 and $7,000 per month — although there are online marketing firms for all budgets. For...
