by Mandy McEwen | Mar 19, 2014 | Rebranding
A successful rebranding campaign requires more than a shiny new website or re-imagined logo. Branding is done across multiple channels and involves a calculated series of strategic moves to really capture hearts and minds. But most importantly, it starts with...
by Mandy McEwen | Mar 4, 2014 | Digital Marketing Consultant, Entrepreneurship
In 2015, many entrepreneurs will outsource their digital branding strategies to professional agencies. The Content Factory estimates that the industry average is between $4,000 and $7,000 per month — although there are online marketing firms for all budgets. For...
by Mandy McEwen | Dec 19, 2013 | Digital Marketing Consultant, News Headlines, Online Marketing
Christmas is just a week away! Can you believe it? Time has gone by so quickly this holiday sale season. Perhaps your numbers aren’t quite measuring up to what you’d hoped. That’s why we love online marketing so much. There is always room to tweak...
by Mandy McEwen | Dec 4, 2013 | Business Marketing Essentials, News Headlines, Online Marketing
The day after Halloween decorations were packed away, a full onslaught of Christmas candy, lights, inflatable lawn decorations, music and holiday product displays went up. Retailers mean business this holiday season. The National Retail Federation estimates that the...
by Mandy McEwen | Oct 17, 2013 | Entrepreneurship, Online Marketing
It’s okay. We’ve all done it. We’ve all kicked our feet up on the desk and imagined what life would be like working for ourselves. We picture whopping paychecks, skipping out early on Fridays if duty calls, coming in late so we can get the kids off...