by Mandy McEwen | Aug 8, 2014 | Search Engine Optimization
While Google’s Matt Cutts enjoys an extended vacation, the SEO community is a flurry of activity, trying to keep up with the latest top-secret algorithm change: Google’s Pigeon update. For SEO clients, this could mean that top-ranked pages may fall...
by Mandy McEwen | May 8, 2014 | Blogging, Search Engine Optimization
Search Engine Optimization is an interesting field. Certain elements are ever-changing — and yet, there are many methods that remain tested, tried and true throughout the decades. Of course it’s one thing to simply say “WRITE GOOD CONTENT” and...
by Mandy McEwen | Oct 17, 2013 | Entrepreneurship, Online Marketing
It’s okay. We’ve all done it. We’ve all kicked our feet up on the desk and imagined what life would be like working for ourselves. We picture whopping paychecks, skipping out early on Fridays if duty calls, coming in late so we can get the kids off...
by Mandy McEwen | Sep 19, 2013 | Business Marketing Essentials, Online Marketing
Marketing is a daunting task when you’re on a shoestring budget. According to Entrepreneur, you can calculate a reasonable advertising budget by taking 10-12% of your projected annual gross sales markup… and deduct your rent. One benchmark study found...
by Mandy McEwen | Jul 10, 2013 | Search Engine Optimization
1. Content focuses on depth and detail. Once upon a time, 200-word posts updated several times a week were sufficient to achieve authority and page rank. Slowly but surely, 400 or 500-word posts became the new standard. While super informative, relevant short pieces...
