by Mandy McEwen | Nov 27, 2013 | News Headlines, Online Marketing
Up to 140 million people are expected to shop online and offline from Black Friday through the weekend, according to the National Retail Federation. While this may sound like a huge number, it actually represents a decline of 5 percent from last year’s...
by Mandy McEwen | Oct 17, 2013 | Entrepreneurship, Online Marketing
It’s okay. We’ve all done it. We’ve all kicked our feet up on the desk and imagined what life would be like working for ourselves. We picture whopping paychecks, skipping out early on Fridays if duty calls, coming in late so we can get the kids off...
by Mandy McEwen | Sep 19, 2013 | Business Marketing Essentials, Online Marketing
Marketing is a daunting task when you’re on a shoestring budget. According to Entrepreneur, you can calculate a reasonable advertising budget by taking 10-12% of your projected annual gross sales markup… and deduct your rent. One benchmark study found...
by Mandy McEwen | Aug 7, 2013 | Blogging
If your business has a blog up and running, then you’ll be happy to know you’re headed in the right direction. Each day, 128 million users are reading blogs on their laptops, desktops and mobile devices. Furthermore, research shows that 3 out of 5...
by Mandy McEwen | Jan 16, 2013 | Search Engine Optimization, Social Media Marketing
On Tuesday morning, Facebook CEO Mark Zuckerberg announced that “Graph Search” is coming to the site. Here’s what you need to know… 1. Graph Search Will Make It Easier To Find Information. Graph Search lets you search through your...